Kevin Lyons X DC Shoes Europe
When Kevin Lyons was invited by the brand DC Shoes to the French ski resort Meribel to customize a gondola, he chose an urban inspired brick design, that totally juxtaposed with the alpine surroundings. Once its ironic decoration was terminated, the gondola was transferred to the Area 43 snow park where it now features as a snowboard obstacle.
DC’s collaboration with the NewYork-based artist continues for this Winter’s (Holiday) 13/14 Season collection, where his playful designs can be seen on everything from snowboards to apparel.
I got the chance to meet the eccentric Lyons last week, at the gallery HUB where he had been holed up all day, decorating a mural for his private exhibition. The subsequent lack of sunlight in the Parisian cellar hadn’t affected the bearded artists mood, as he took time out to chat about his series of hand painted snowboards and designs from his collection, bearing double entendres such as ‘get high’ as well as fun monster-like mountain characters. An artist as jovial as his paintings, Lyons has brought his comic touch to the collection which is now available to buy at the concept store Colette.